Amika Referral Code: ADAM-RQ

Use the code: ADAM-RQ when registering for a new account at Amika. Enter the code in the referral box during signup to get a FREE £5 at checkout automatically added on your first order.

Amika: are a hair care brand with a lot of heart. We love that they are an inclusive company that prides itself on representing everyone. One of their slogans is ‘we were kind and clean before it was a thing’ and we can well believe it. They certainly seem to have their brand mission statement front and centre. They plant a tree every time you spend £30 on certain products, they are planet-kind and they donate to charities. It feels good to know your money is going to a value-led business as you wash your hair with their gorgeous products. And if you want your hair to shine as brightly as Amika:’s morals you can get £5 off when you spend £35 using our referral code: ADAM-RQ

Many hair care brands spread themselves too thin but Amika: has really nailed its niche. They have 11 collections created for every type of hair texture and style. And having coloured and rather dry hair, myself, I love their range for ‘frizzy hair’ specifically the Velveteen Dream Smoothing shampoo and conditioner. And any curly girl or boy knows what humidity can do to your hair, so Amika:’s anti-humidity spray is my new best friend. When the frizz gets too much, their Polished Perfection straightening brush is going to be my go-to weapon to tame my mane. 

Website functionality s always going to be the make or break for me, and Amika: has got their’s spot-on. So, if you know what you’re after you can go straight to Amika:’s collections, if not you can check out their hair quiz. It’s such a fun feature. You get a virtual assistant that talks you through the products that will be most beneficial for your hair – just by answering a few simple questions. How cool is that?

You can also search their shop by category which means shampoos and conditioners, dry shampoos and treatments and a range of other styling products. Or you can shop by benefit, so if you need to hydrate your hair, you can go straight to the ‘hydro’ range. If you are a person who loves to try a new style every day then ‘heat protection’ search might be your best way in. Or if your hair needs a bit more body, search for ‘texture and thicken’. Amika: really have thought about customer needs and made it SO easy for us to search for a product.

The main focus for Amika: is making sure that your hair is taken care of while doing no harm to the planet. And as a friend of the Earth, transparency has always been important to them. Their credibility regarding sustainability is shown through the Provenance mark– a company that uses technology to prove the claims of a company regarding their sustainability. This way, we know Amika:’s products are certified as planet-kind.

Amika: don’t use any invasive chemicals which means that their products are highly effective clean formulas without nasty sulphates. So there are no SLS, SLES, ALS, parabens, aluminium, starch or over 100 or any other questionable ingredients used by other brands. And the company are committed to maintaining an ethical standpoint with regard to animal cruelty – they are both sleeping bunny and vegan certified.

If that wasn’t enough planet love, Amika: is committed to giving back. To them, this means that they are proudly supporting Hair to Stay. Hair to Stay is a non-profit organisation committed to raising financial aid and awareness for scalp cooling treatments for people undergoing chemotherapy. To date, they have donated $673,581 to this charity. And while it’s not a British-based charity it is nice to know that those who are suffering from cancer wherever they are can feel supported through our purchase of Amika: products.

And don’t forget you can save £5 on your order when you spend £35 by using referral code: ADAM-RQ